Writing for 27 Years
- Messaging/Strategy
- Website content
- Blogs
- Reciprocal interaction social media
- Case studies
- Speeches
- Presentations
- Articles for publication
- Newsletters
- Email campaigns
- Research/surveys
Read work history
Read what clients say about Heidi's work
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Media relations and public relations/social media strategies
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Documentary PR and social media advising
An independent documentary on the science of spiritual healing, psychic experience, and paranormal phenomena.
Promotion, strategy, social media strategy
Documentary launch, public relations support, social media marketing
Results:
- World premiere sold out.
- U.S. Premiere sold out.
- Research the market potential for The Living Matrix.
- 3,800 fans on Facebook fans in first year.
- 30,000 DVD sales
- A waiting list of practitioners and consumers to host small-group screenings.
- Bloggers requesting co-promotion relationships.
- Conferences and festivals contacting the filmmakers to include the film in their programs.
- Distributors contacting the filmmakers to deal.
Public relations and social media for a local farm business and advocacy
Advising
Public relations
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Public Policy Campaign Messaging
Wrote messaging strategy for parcel tax campaign. Wrote all press and collateral material. Worked with campaign strategist and brochure designer.Measure B is a modest, temporary, and necessary solution to preserve our community’s standards for quality education during the current state budget crisis. Left unresolved, this crisis will force us to lose experienced teachers and successful classroom programs by this spring. Measure B will allow our community to enact an emergency parcel tax of $75 ($6.25 per month) per year for two years.
1) Retain accomplished and experienced teachers before it’s too late
2) Maintain vital comprehensive academic classroom programs
Winery - preparation to sell label and property
Winery - brand launch under new ownership
- Restructure marketing and retail sales
- Update federal/state shipping compliance
- Upgrade e-commerce - Web 2.0
- Media relations
- Tasting & review program
- Direct communications - newsletter, email campaigns
- Events
- Design, Write, Publish - View Newsletter
- Company launch strategy
- Messaging
- Tasting & Review program
Other Published Work
Heidi Fuller's Blog (health and science writing, communications strategies)
Marin County Office of Education: Response to Editorial
Artisinal Wines at Table With Food
Mythology of Merlot