Strategic communications requires something more of content creators than handy language skills. It calls for a mindfulness practice of prioritizing audience perspective. For nonprofits and socially conscious businesses, mindful content not only verifies your cause with facts and statistics, it answers your audience’s why question: “Why does this message matter to me, your good donors and/or conscious consumers?”
Answering the why question means knowing your audience and what gets them up in the morning. After all, you want to be talking to the folks who believe in your cause enough to support you. Who cares? Apparently the leading-edge portion of the population that is attracted by their belief systems and values – the LOHAS community.
