Conscious Communications and Social Media Strategies

Practice Mindful Content: Target Values that LOHAS Consumers Share with Nonprofits and Conscious Businesses





Strategic communications requires something more of content creators than handy language skills. It calls for a mindfulness practice of prioritizing audience perspective. For nonprofits and socially conscious businesses, mindful content not only verifies your cause with facts and statistics, it answers your audience’s why question: “Why does this message matter to me, your good donors and/or conscious consumers?”

Answering the why question means knowing your audience and what gets them up in the morning. After all, you want to be talking to the folks who believe in your cause enough to support you. Who cares? Apparently the leading-edge portion of the population that is attracted by their belief systems and values – the LOHAS community.

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Mind Audience Voice for Content that Speaks to Nonprofit and Conscious Business Goals


            Right out of college, I worked as the corporate communications director for a national health care contract therapy provider based in the Midwest. During the first few months on the job, they sent me to … [Continue reading]

2 Social Media Writing Lessons that will “Change Your Thinking, Change the World”


How nonprofits and socially conscious businesses can provoke new perspectives           Seven years ago, during a parent-teacher meeting at our son’s school, the team of teachers glowed over his abilities and … [Continue reading]

Social Study: How a Small, Strapped Nonprofit Can Increase Social Engagement with Less Content


There are more than 1.5 million nonprofits in the United States. Most of them are small, resource-strapped causes fiercely and passionately single-minded about their goal. They have to be. When that kind of myopia translates to the organization’s … [Continue reading]

The Social Networking Lesson Pinterest Taught Facebook and Google+ that Nonprofits and Conscious Businesses Should Learn


Clearly, among the many changes that have reshaped popular social media channels such as Facebook and Google+ in the past year, the most prominent one seems to have been enforced by fans and followers themselves. After growing vast networks of … [Continue reading]